Sandia Preparatory School seeks a strategic, collaborative, and forward-thinking Director of Marketing to lead the school’s marketing, communications, and brand strategy. The role is responsible for advancing the school’s mission and strategic priorities by strengthening brand visibility, supporting enrollment growth, amplifying community storytelling, and partnering across departments to ensure consistent and compelling messaging.
The Director of Marketing will work closely with the Director of Strategic Enrollment Management, the Director of Development, the Director of Auxiliary Programs, the Head of School, and other members of the leadership team to support institutional goals.
Key Responsibilities:
Strategic Marketing Leadership
- Develop and implement a comprehensive marketing and communications strategy aligned with institutional priorities
- Lead brand positioning and messaging across all channels
- Translate school strategy into clear, compelling storytelling and engagement initiatives
- Support enrollment strategy through audience-focused marketing, campaign development, and data-informed communications
Brand and Storytelling
- Ensure consistent voice, tone, and visual identity across all communications
- Lead content strategy highlighting student experience, faculty excellence, and program impact
- Oversee website, social media, and digital presence strategy
Advancement, Auxiliary Programs, and Community Communications
- Partner with Development to support fundraising campaigns and donor storytelling
- Partner with Auxiliary Programs to support advertising and marketing efforts
- Support institutional communications to families, alumni, and community partners
Team Leadership and Partnerships
- Build and develop a high-performing marketing team
- Collaborate with cross-functional teams to drive institutional goals
