Director of Marketing Communications

Position: Director of Marketing Communications

Schedule: 12 months, full-time Administrator

Reports to: Chief Financial and Operating Officer

Description:

Almaden Country Day School (ACDS) seeks a dynamic, visionary, and energetic storyteller to become our Director of Marketing and Communications. This individual is a key administrative leader responsible for designing and executing a comprehensive, multi-channel marketing, branding, and communications strategy that advances the school’s reputation, supports recruitment and retention, and deeply engages our internal and external communities.

Aligning all work with the ACDS mission of “discovering the gifts in every child,” the Director ensures that the joyful, high-opportunity, and student-centered culture of our school is vividly communicated across all platforms.

Key Responsibilities and Duties

Strategic Leadership & Brand Identity:

• Develop, implement, and evaluate an annual comprehensive marketing and communications plan to raise public awareness, boost enrollment, and increase retention.
• Serve as the guardian of the ACDS brand, maintaining, updating, and enforcing visual and editorial identity standards across all departments.
• Train faculty, staff, and parent volunteers in the appropriate use of the ACDS Visual Identity System and Style Guide.
• Manage the Marketing & Communications annual operating budget, ensuring cost-effective production and measurable ROI on advertising spend.

Content Creation, Digital Presence, & Public Relations:

• Serve as the school’s chief storyteller: write, edit, photograph, and occasionally design high-quality content that captures daily life at ACDS.

• Develop and execute a comprehensive marketing and communications strategy.
• Manage the school’s brand identity and ensure consistency across all platforms.
• Train faculty, staff, and parent volunteers in the use of the ACDS Visual Identity System and Style Guide.
• Manage the Marketing & Communications annual operating budget.