Marketing Manager (AI-First | Growth, Web & SEO)

This is a Full Remote job, the offer is available from: Anywhere

This is a remote position.

Our client is looking for a Marketing Manager to lead and scale their entire marketing and demand generation function. This is a highly strategic and hands-on role for someone who thrives in fast-paced environments and enjoys building systems, processes, and growth initiatives from the ground up.

They are an established company in the beauty manufacturing industry that has successfully supported product innovation and brand growth for decades while continuing to modernize their operations through technology and AI-driven initiatives.

This role will own the company's digital growth strategy, including SEO, website management, content development, email marketing, CRM optimization, lead generation, reporting, and marketing automation. AI is not simply a supporting tool in this position; it is a core component of how work is executed and scaled.

Responsibilities:

• Develop and execute comprehensive SEO strategies to improve search rankings, organic traffic, and lead generation.
• Manage and continuously optimize website content, including landing pages, product pages, and Shopify content.
• Create and refine AI-assisted content that supports organic growth and conversion objectives.
• Monitor and maintain SEO best practices, including on-page optimization and technical SEO improvements.
• Collaborate with external website developers and oversee content implementation projects.
• Build, launch, and optimize conversion-focused landing pages and lead capture funnels.
• Plan and execute B2B email marketing campaigns using platforms such as HubSpot, Klaviyo, or similar tools.
• Develop and execute a comprehensive digital growth strategy.

• Proven experience in marketing and demand generation.
• Strong understanding of SEO principles and best practices.
• Experience with AI-assisted content creation and optimization.
• Proficiency in email marketing platforms such as HubSpot, Klaviyo, or similar tools.
• Experience with CRM optimization and lead generation.
• Strong analytical and problem-solving skills.
• Excellent communication and project management skills.