Head of Growth

This is a Full Remote job, available from anywhere.

Pro Coffee Gear is a dynamic and rapidly expanding e-commerce company that specializes in providing top-tier espresso machines and related parts to coffee enthusiasts worldwide. We pride ourselves on offering high-quality products alongside exceptional customer service to ensure that every coffee aficionado can enjoy the perfect cup.

As our Head of Growth, you will own the strategy and execution of our growth marketing efforts across paid acquisition, lifecycle marketing, conversion optimization, and retention. You will be responsible for driving measurable growth and maximizing customer lifetime value while balancing efficiency and scale. This role requires a mix of strategic thinking, analytical rigor, and hands-on execution.

The key responsibilities of this role include:

• Growth Strategy & Execution
• Develop and execute a full-funnel growth strategy to drive new customer acquisition, retention, and revenue.
• Take ownership of customer acquisition channels, including paid media (Meta, Google Ads, influencer, affiliate, display ads) and digital marketing (SEO, affiliate marketing, influencer marketing), while also optimizing lifecycle marketing (email, SMS, push) for maximum performance.
• Manage budget allocation across channels to maximize CAC/LTV efficiency and ROAS.
• Data-Driven Optimization
• Analyze growth metrics, conduct A/B tests, and iterate on strategies based on performance data.
• Work closely with sales and product teams to leverage customer insights and drive business growth.

• Develop and execute a full-funnel growth strategy to drive new customer acquisition, retention, and revenue.
• Take ownership of customer acquisition channels, including paid media and digital marketing.
• Manage budget allocation across channels to maximize CAC/LTV efficiency and ROAS.
• Analyze growth metrics, conduct A/B tests, and iterate on strategies based on performance data.
• Work closely with sales and product teams to leverage customer insights and drive business growth.