Paid & Performance Marketing Lead - Remote

This is a Full Remote job, available from anywhere.

Job Position: Paid & Performance Marketing Lead

Company: Pro Coffee Gear

Location: Remote (Anywhere)

Type: Full-time

Reports to: VP of Product & Growth

About Us: Pro Coffee Gear is a fast-growing ecommerce and wholesale distributor of commercial and home espresso equipment. We serve cafés, roasters, restaurants, and serious home baristas with new and refurbished espresso machines, grinders, and accessories from the most respected brands in coffee. We’re building a disciplined, data-driven growth engine — and paid media is a critical part of that foundation.

The Role: We’re hiring a Paid & Performance Marketing Lead to own the strategy, performance, and evolution of paid acquisition at PCG. This role will manage and lead our existing Google and Meta ad agencies, while also setting the roadmap to progressively bring paid media in-house as the business scales.

You will be the single owner of paid performance — accountable for results, agency direction, channel expansion, and long-term capability building.

What You'll Own:

1. Paid Media Ownership & Agency Leadership

• Own overall paid media strategy and performance across Google Ads (Search, Shopping, Performance Max), Meta Ads (Facebook, Instagram, Audience Network), and other emerging channels.
• Lead and manage our existing Google and Meta ad agencies to achieve optimal performance and ROI.
• Develop and execute a roadmap to bring paid media in-house as the business scales.

2. Channel Expansion & Capability Building

• Identify and develop new paid media channels to drive growth and revenue.
• Build and maintain a team of skilled paid media professionals to support channel expansion and in-house capabilities.

• 5+ years of experience in paid media, with a focus on performance marketing.
• Proven track record of driving growth and revenue through paid media channels.
• Strong leadership and management skills, with experience leading cross-functional teams.
• Excellent communication and analytical skills, with the ability to distill complex data into actionable insights.
• Experience with Google Ads, Meta Ads, and other emerging paid media channels.