Paid & Performance Marketing Lead

This is a Full Remote job, available from anywhere.

Job Position: Paid & Performance Marketing Lead

Company: Pro Coffee Gear

Location: Remote (Anywhere)

Type: Full-time

Reports to: VP of Product & Growth

About Us: Pro Coffee Gear is a fast-growing ecommerce and wholesale distributor of commercial and home espresso equipment. We serve cafés, roasters, restaurants, and serious home baristas with new and refurbished espresso machines, grinders, and accessories from the most respected brands in coffee. We’re building a disciplined, data-driven growth engine — and paid media is a critical part of that foundation.

The Role: We’re hiring a Paid & Performance Marketing Lead to own the strategy, performance, and evolution of paid acquisition at PCG. This role will manage and lead our existing Google and Meta ad agencies, while also setting the roadmap to progressively bring paid media in-house as the business scales.

You will be the single owner of paid performance — accountable for results, agency direction, channel expansion, and long-term capability building.

What You'll Own:

1. Paid Media Ownership & Agency Leadership

• Own overall paid media strategy and performance across Google Ads (Search, Shopping, Performance Max) and Meta Ads (Facebook, Instagram, Audience Network)
• Lead and manage our existing ad agencies, Google and Meta
• Develop and implement a roadmap to progressively bring paid media in-house as the business scales

2. Channel Expansion & Capability Building

• Identify and develop new paid media channels to drive growth and revenue
• Build and maintain a team of paid media experts to support channel expansion and capability building

3. Performance Optimization & Reporting

• Develop and maintain a robust performance reporting framework to track key metrics and KPIs
• Optimize paid media campaigns to drive maximum ROI and revenue growth

• 5+ years of experience in paid media, with a focus on Google Ads and Meta Ads
• Proven track record of driving growth and revenue through paid media channels
• Strong leadership and management skills, with experience leading and managing teams
• Excellent communication and interpersonal skills, with the ability to work with cross-functional teams
• Strong analytical and problem-solving skills, with the ability to interpret data and drive insights