Senior Product Marketing Manager - Inbound

This is a Full Remote job, available from Argentina.

Our client aims to improve the quality of life of citizens and organizations by building digital and frictionless experiences. To achieve this, they combine traditional cybersecurity controls with biometrics, geolocation, machine learning, document identification recognition, and user behavior analysis.

About the role:

They are looking for a Product Marketing Manager (PMM) to build and scale their Inbound channel and Product-Led Growth (PLG) strategy. This role is located at the intersection of Product, Sales, Pre-Sales, and Marketing, and will be responsible for how their products are positioned, launched, and discovered, especially through inbound channels.

The person will be in charge of building the product narrative, executing the Go-To-Market (GTM) strategy, and enabling growth both self-serve and sales-assisted throughout the funnel. It's a high-impact role, ideal for someone who enjoys transforming product capabilities into clear value propositions and scalable growth drivers. 

Main functions and responsibilities:

• Be responsible for product positioning, messaging, and value propositions, considering different products and customer profiles.
• Create and maintain Product Messaging Briefs, ICP definitions, and buyer personas.
• Translate product capabilities into clear benefits for the customer and differentiating narratives. 

• Lead the end-to-end GTM process: from discovery and positioning to planning, execution, and post-launch measurement.
• Work together with Product and other teams to develop and execute GTM strategies.

• Experience in product marketing and Go-To-Market strategies.
• Strong understanding of product positioning, messaging, and value propositions.
• Ability to develop and execute GTM plans, including launch strategies.
• Excellent communication and collaboration skills.
• Experience working in a remote team environment.